“Neighbors Helping Neighbors”
626 Thain Road • Lewiston, ID 83501 (208) 746-0483
FAX
(208) 746-8507
www.lcmoneysaver.com
Dear Media Buyer, Thank you for taking the time to consider the Moneysaver for your company’s or clients’ advertising needs. The Moneysaver is a free want ad paper printed in tabloid size, containing classified and display advertising. We are distributed weekly each Thursday to homes and businesses. We print two editions. The Lewis-Clark edition serves the Lewiston, Idaho and Clarkston, Washington market; the Palouse edition serves the Moscow, Idaho and Pullman, Washington markets. Our home delivery method differentiates us from the standard shopper; our 96.6% receivership rating is documented proof in our most recent CVC audit. You can buy with confidence knowing your message is reaching engaged readers and potential customers.
For over 38 years we have been connecting sellers and buyers. We would be delighted to be your marketing partner. Call today to schedule an appointment!
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Po $5 208- Y’S BA y- Th 7:30am , FR njaminPaint ,spLewiston , , Lewi esda iday, FA nday Be int. 5% en HOM & ts at nday st AYS only TESYMain Street AKERY vern ay, star ery Su3017 Ea 8- LApen Tupm; Fr rday, Su point- Pa 22 Bryd D Ta rd ev O am-5 Satu ial ap 801 10 3449. . O 20 t 0 B MON 125, Satu nament, at 1pm ston. 7:30 osed r spec 1-2517. Y’S RESS ming 743- / PIN wl a rental noS, 61 Tour in, starts , Lewi DAIL & ESPfast becoCheck 1¢ 1pm. Bo Shoe LANE 8, ? Cl y. Fo 8-79 n. c. LI nbuy n Street -1 20 (New Monda call, 20 wisto DECut Oats is vorite!her morgo, 9pm $1.25, etRCHARD ston. Mai 2805. Y? WS! ARK- ment reet, Le wi l t fa ot pay d. O ., Le St PTC ? INDO s.) CL 79. 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W ch HU ag intm brak el IS ; ery AN rk ea repa Rick, 50 7N8, ins irs SANT Littlens/ $100irfield, BAPT to a appo usts, up/ deliv ST wo55, M ur dies r repa Cumm all your Call FOC*91 yo er fo BE 68 s. PHEA ial, u he exha Pick r . e Fa he s, fo ed S COM es yo “T price 305deal in Dodg troke ance ne serv- Spec g. 10 . Hunt Peck, IDto g. HARD lcom of d “The wirin Lower . 208ize Powers rform s and P.T. Shootinrs/ $150 WA; nt eggs nt ORC CH we ing pe tt, A. ,” an the time! town ION Ford ir andbrake saleby at ANCE, rooste Endicove pheasa pheasa y, CHUR show Narnia and arch in d da pa t ton. VAT re us stop RM ton. WA; also ha ; day ol ery Mon call free nicles of Witch ay, M sh- Clarks NO , Exha Call or PERFO Clarks We h, .60¢ lable ev ounts, N RE eedingcurbing Chro , the Saturd ee refre en , . os e et sc tc ice EL . ai LAW Hydr scap 1543. Lion drobe,” pm. Fr 02 Bryd02. Stre N ha icks av uantity di 6-6235 nd 8DIES 15th . ITIO GN48 ch Q War at 6:30ided. 10 743-53 te la 9-75 cted 1427 8-7892 AMMUNquality $1.85. s. 208DESI gs, ncre EX, 50 oil 26th ts prov on. 208il 75 sele ba RYLD cu- for price table pt Co AP on and Na e 509NTO hand ntly men , Lewist D: O good bino vege Prom n INVE rand t, ge LEY io TE 20% Hair ands lik n WANTE xes, opes, rs, alsos g. Ave. NEW Nameb rtmen’S AL en WAS cyclin . Collect ble. br VE onal d bo e sc finde book o, Ta , so / op FREE al/ reanteed s availa305- SA ofessiOver 30Joico, Is Terre an tics lik range ch as pment. ER e as ORGAN, am ov rem up guar contract 208- or Pr re. Nioxin, Bain de TRUE op rs and items su equi from larged. M LACE ay, 10 reet, Ca a, & la S us St TP , d e! ing ross turd pick s and avis at Kenr ls, OPI d morSALON reet, relate reload SH, ac RCHARD n MARKE y- Sa Main ai drum act Tr Towe a an ONS l.com and PAY CA ver, O 615 Th746- Tuesda 301 st St Elton Cont , gmai . ZQtic ECTI 49 21 see ril 8. WE oneysa UNS, 2085pm iston. 2135odiesel@ IL AND Ap 22, S to have the M & G ton, REFL , 10 Lew lc.bi P SO LL DIRT ! 208- SUPPLY n. CKET ane on 1-67 ! We tents, PAWN Lewis er TO N FI TI G 79 ok isto deliv MIN le, p- Road, TWO , in Sp y, 208Lew CLEA or we r. cam ’S CO tack . le R M n SPRING poles, laneous PAWN , 1521 ROO th ATE y. Call John Shel. pickup llula ll el e ca S wi ad NE EW You 8870, ce ? W inds or fishingns, misc EVE’ n Ro REfice deliver EST . Ca wiston LING Ous workeds to F DS ST 791$25and of NORTHW ER Le MODE E. Let ur ne e in BLIN d RV ble or one - lanter stuff. 1 Thai 48. WAT an 23 6-61 us g KEN SH RE TIM and yo n spac ars D me ils! STABRO ir home hole ho W FA 05, in OP. . 208-74 ION ices. Ho deta TTLE e AT A dget moder 30 yearlie SH ston repa r new (w WINDO 751-93 UCAT serv col- for RE BO 05. mplet g your bu a new, Over Ch co ED g Lewi 93 509orde ). B&C FOR . Payin 8- create home. Call 44. 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MEN LOW apte Ope OP DER coat or stee e. POWAND BL d coup to 30 D.Ommercial Kamiah an POW powder inum availablC., STARNISH LLS, r 7 and Ch HID- r G n um COM CA te ing. NO ou & S ndblast2 ovens and tex- Co 5-7697, E T. ted We ca m al lors ap fil G , IN re uip- 93 sa rs A B IN , ra ril made fro ock co HINE arkston. IN TE, Ch ptcy Compa Free iniWe g metal. of colo art eq y’s Center. Ap R -C Line MAC , Cl y st 14. RA bankru ES. ices. cia L. thin , 100s of the e Valle OM in W .M N Free , Man ORT Street 743-12 d 13 N FE d serv n. Patri ll for AP 13th ! 8feet s, state ing th . CUST ater W W ALLIO y” 73 SE an st DE an . 20 Ca tio 09 ture t. Serv 1993 Clearw 746- MED t Bu Dige8-882-32 1719 758-2605 N- LINK stocky prices nsulta rney. 8-476-55 94. 8co to “Bes umer . 20 men s since 05 9CHAI lies in Luck . 20 tial s, At t 20 8-791-67 ur R- 50 Cons es need , 29 wiston en 20 fit yo o an LITY supp s, at sign D SE e. t- Estimatw. 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Yo ts on pot. gu ins, til e, muc ead d r LO g m your fire th own po per 29 ah ey on co other right fie ard un Avista ailabl ths e do terin k ou and e your r $10 Y, 27 n. W s! Call for ca Or chec s.com mon s. Also and folks me- Milg . from now av or 6 mon & to item tools ting real ho RDS sq.ft ncing mak el fo POTTER Lewis t lit- rib . Call RIBS. siesrib cash DOORS ain go 751ro he DT e., ve ca ver, s. Trea, with RCHA ain Fina same as WS, 3-1/2 Th746w. w S Av O Th ys 75 INDO 52 509- site-ww 8LYSI al at able WEN rwater 24. We ha TRO remov LON, since 19 rvice! 615 8-746- da .A.C. W ORE, ton. 20 web ea 6-37 No O RE ST wis 20 Cl 74 ELEC hair NS SA om n se OP, eve. Just tow N SH wiston. MO , Le sstore.c . 208-again. e St ent TIO with ? Se icks! sting rman FLEC 0-3100 PAW , Le Road , wdm ter help a ad CASH gimmen tru WN Pe UE RE 208-79 9000 Need ily vis ND m . Ro 21. rted NEEDles. No ve be E’S PA ad, TR wiston, ON- se, fam ffice of Impo ARS 15 ES LA . c o Le O RATI 3tic & hass ice you’. STEV ain Ro IG HOMI d a h o Agent. MIG ee, spou Law 208-88 mes INE C ES Do , F FIND t r a l hring, serv 1986 1 Th 6148. w. IN and IM fianc card? ia, N s. n since P, 23 8-746ERS MIUM W ccosGifts. aor green Cheras n, Mosco LAW ck M y C e a Goe opertie ba BE RE ai ba SHO ston. 20 wand ty Pr P Custom To uality610-1/2 , Micha,el411 S. M and $45. Ra o Coun Q , Lewi RIBSmusIdah NG .front sq.ft., pes, e Fine INC. wiston 4410 e HN’S d SPRI TING 4000 . JOCLAMS anst Prim g Pi clusiv ORLD,town Le . BIGER the Be ten, Bi ExIFT W Down ’s Bank AERA up to 6-6542 , M on of er ea $14.95 G ain, lawn , 509-92 m Zi STEA One in M N John ve ev it! me ss fro LOO G for sels. s you’ antees all co St., acro S SA PLAYIN 9pm. Rib’ guar ay. Y’ 1 Elm SYL’USE April 1st, birth- Johnay, Saturdtwo. 80 1999. or l’s HO y, 758L’S Frid ROAD Birthda ate Sy. SY rce for a rib n, 509to l’s celebr him z Pe 8ks Sy e Clar 20 Com with 317 Ne ter, day ON, Winches SALO ue, Aven7255. 924-
ME 38 VOLU
ER 8 NUMB
11 24, 20 MARCH
Best Regards,
Ray H. Martin Sales Manager
“Neighbors Helping Neighbors”
626 Thain Road • Lewiston, ID 83501 (208) 746-0483
FAX
(208) 746-8507
www.lcmoneysaver.com
Our Sales Team
Toll-Free: 1-800-473-4158 Office: (208) 746-0483 Fax: (208) 746-8507
Ray Martin
Sales Manager
Bob Vassar
Sales Representative
RaY@LCMOneYSaVeR.COM
BOB@LCMOneYSaVeR.COM
Sherree Fisher
Sales Representative
Garth Johnson
Sales Representative
SHeRRee@LCMOneYSaVeR.COM
gaRTH@LCMOneYSaVeR.COM
“Neighbors Helping Neighbors”
626 Thain Road • Lewiston, ID 83501 (208) 746-0483
FAX
(208) 746-8507
www.lcmoneysaver.com
LEWIS-CLARK EDITION
National (commissionable) . . . . . . $9.30 per col. inch Open (non-commissionable) . . . . . $8.05 per col. inch Rates by Agreement (non-commissionable) 300" per year . . . . . . . . . . . . . . . . . . . . . . . . . . $7.20 1,000" per year . . . . . . . . . . . . . . . . . . . . . . . . $7.00 2,000" per year . . . . . . . . . . . . . . . . . . . . . . . . $6.80 3,000" per year . . . . . . . . . . . . . . . . . . . . . . . . $6.60 Service Directory (4 week min.) . . . . . . . . . . . $16.10
DIsplay rates
FULL DISTRIBUTION
DIsplay rates
National (commissionable) . . . . . $13.05 per col. inch Open (non-commissionable) . . . . $11.35 per col. inch Rates by Agreement (non-commissionable) 300" per year . . . . . . . . . . . . . . . . . . . . . . . . . $11.00 1,000" per year . . . . . . . . . . . . . . . . . . . . . . . $10.75 2,000" per year . . . . . . . . . . . . . . . . . . . . . . . $10.65 3,000” per year . . . . . . . . . . . . . . . . . . . . . . . $10.55 4,000” per year . . . . . . . . . . . . . . . . . . . . . . . $10.40
10 words or less . . . . . . . . . . . . . . . . . . . . . . . . $5.00 Additional words. . . . . . . . . . . . . . . . . . . . . . . . . 15¢ Bold type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00 (2 places in ad, each additional 25¢) 1-Point Border . . . . . . . . . . . . . . . . . . . . . . . . . $2.50 Centered lines . . . . . . . . . . . . . . . . . . . . . . . . . $1.00 Centered Lines w/headline type. . . . . . . . . . . . . $3.50 Front page placement (additional) . . . . . . . . . . . $3.50
classIFIeD aDs
classIFIeD aDs
10 words or less . . . . . . . . . . . . . . . . . . . . . . . . $7.50 Additional words each . . . . . . . . . . . . . . . . . . . . 25¢ Bold type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2.00 (2 places in ad, each additional 25¢) 1-Point Border . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 Centered lines . . . . . . . . . . . . . . . . . . . . . . . . . $2.00 Centered line w/headline type. . . . . . . . . . . . . . $7.00 Front page placement (additional) . . . . . . . . . . . $7.00
PALOUSE EDITION
DIsplay rates
1,000" per year 3,000" per year National (commissionable) . . . . . . $7.75 per col. inch Rates by Agreement (non-commissionable) 300" per year . . . . . . . . . . . . . . . . . . . . . . . . . . $6.10 2,000" per year . . . . . . . . . . . . . . . . . . . . . . . . $5.65 Service Directory (4 week min.) . . . . . . . . . . . $13.40 Open (non-commissionable) $6.70 per col. inch $5.85 $5.45
classIFIeD aDs
10 words or less . . . . . . . . . . . . . . . . . . . . . . . . $4.20 Bold type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00 1-Point Border . . . . . . . . . . . . . . . . . . . . . . . . . $2.50 Centered line w/headline type. . . . . . . . . . . . . . $3.50 Additional words 10¢ (2 places in ad, each additional 25¢) Centered lines $1.00 Front page placement (additional) $3.50
G e n e r a l
Up to 4 page tab . . . . . . . . . . . . . . . . . . $30 per m 5 to 8 page tab . . . . . . . . . . . . . . . . . . . $40 per m 9 to 12 page tab . . . . . . . . . . . . . . . . . . $45 per m Ask for quotation on greater page count or off-size inserts. All rates are non-comissionable. Insertions can be broken down by geographical area. Minimum insertion requirement is 1,000 pieces. One week's notification is appreciated. Inserts must be delivered by Tuesday, 9 a.m. Finished size of the insert should be no larger than a quarter fold tab (8½"x10½").
InsertIon rates
Classified ads may be placed with the Moneysaver to appear in the Spokane Exchange. Ask for combination rates.
I n f o r m a t I o n spokane exchange Front page
pricing and available color.
Through our membership in the Pacific Northwest Association of Want Ad Newspapers (PNAWAN) your ad can be conveniently placed in 44 other papers located in Idaho, Washington, Oregon, Alberta and British Columbia. Call for details.
regIonal aDvertIsIng caMas praIrIe color
A 3 column x 7 inch ad, a 3 column x 3 inch ad, and a 7 column x 3 inch banner are sold on the front page by reservation only. Ask about
Display ads . . . . . . . . . . . . . . . . monday, 5:30 p .m . ads requiring Proofs . . . . . . . . . . friday, 5:30 p .m . Classified ads . . . . . . . . . . . . . . tuesday, 2:00 p .m .
DeaDlInes
MechanIcal requIreMents
The Moneysaver is printed offset in tabloid size (7 columns wide and 17” deep). Overall page measurement is 9½” x 17”. One column measures 7.50 picas. Gutters between columns are ¾ pica. Minimum size of display ads is 4 column inches.
Combination rates are available for ads in the Moneysaver, the Shopper and the Idaho County Free Press in Grangeville.
prooFIng polIcy
Proofs are provided for correcting errors. Changes and substitutions may result in additional charges.
Process and spot color prices are available on request.
art requIreMents
For the best results when submitting art for display ads, please call and request our art submission guidelines.
Audit Period: July 1, 2007 – June 30, 2009 Moneysaver Lewis & Clark
626 Thain Road (PO Box 682) Lewiston, ID 83501 (208) 746 0483 (208) 746 8507 FAX EMAIL: diane@lcmoneysaver.com www.lcmoneysaver.com 35,548 (Print Edition) One Tabloid / 24 Pages Weekly Thursday / By 12 PM Eagle Newspapers, Inc. 1973 Shopper 100% Advertising / 0% Editorial 100% Unpaid / 0% Paid / 0% Sponsored 65% Home Delivery / 0% Mail / 35% Controlled Bulk Yes ZIP Code / Route 19 0026 Spokane, WA Pacific Northwest Association of Want Ad Newspapers July 1, 2008 2010 Seven (7) columns x 17 inch column depth Full page: 9.5" wide X 17” depth. Local: $7.80 per column inch $8.05 National: $9.00 per column inch $9.30 $30.00 per thousand $5.00 for up to 10 words
1. Publication Information
Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle: Circulation Day / Time: Ownership: Year Established: Publication Type: Content: Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA: Audit Funded By: Rate Card Effective Date: Mechanical Data: Open Rate: Insert Open Rate: Classified Rate:
2. Rate Card and Mechanical Data
Volume, frequency, contract, color, and other rates may be available from the publisher.
3. Contact Information
Publisher: Advertising: Circulation: Diane Johnson Ray Martin Rhonda Carroll EMAIL: diane@lcmoneysaver.com EMAIL: ray@lcmoneysaver.com EMAIL: ronnie@lcmoneysaver.com
4. Circulation Pricing
Moneysaver Lewis & Clark is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $65.00
Lewis and Clark Edition Audit Cont’d
5. Audited Circulation, Distribution and Net Press Averages Print Edition
CVC Account Number: 19 0026 Moneysaver Lewis & Clark Lewiston, ID
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5 H) (5 F) (5 A)
35,548 36,131 36,755 36,755 624 23,609 12,287 0 235 0 36,131 0 0 0 0 0 0 0 0 0 0 0 0 36,131 (583)* 35,548 Audit Period Average Not Reported Not Reported
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
6A. Audited Average Website Reporting
Website Unique Visitors Website Page Views
6B. Audited Online Edition Reporting
Audit Period Average Not Applicable Not Applicable
Unique Digital Edition Visitors Digital Edition Page Views
Lewis and Clark Edition Audit Cont’d
7. Explanatory
PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month). A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.
Lewis and Clark Edition Audit Cont’d
8. Average Print Circulation History
YEAR AUDIT SOURCE Q1 Q2 Q3 Q4
01/01/09 01/01/08 01/01/07 01/01/06 01/01/05 01/01/04 01/01/03 07/01/02 07/01/99
12/31/09 12/31/08 12/31/07 12/31/06 12/31/05 12/31/04 12/31/03 12/31/02 06/30/02
CVC CVC CVC CVC CVC CVC CVC CVC VAC
35,276 35,821 35,886 35,824 35,505 35,240 35,017
34,919 35,270 35,915 35,556 35,805 35,419 35,351
35,241 36,107 35,813 35,626 35,604 35,303 35,406
35,559 36,194 35,998 35,666 35,748 35,199 35,512
9. Distribution by Zip Code (6/25/2009 Edition)
ZIP CODE CITY / AREA COUNTY HOME DELIVERY
CONTROLLED
BULK
MAIL
OFFICE / RESTOCK
TOTAL
83501 83520 83522 83523 83524 83525 83526 83530 83531 83533 83535 83536 83537 83539 83540 83541 83543 83544 83545 83546 83549 83552 83553 83554 83555 83832 99113 99179 99201 99328 99347 99401 99402 99403 TOTAL
Lewiston Ahsahka Cottonwood Craigmont Culdesac Dixie Ferdinand Grangeville Fenn Greencreek Juliaetta Kamiah Kendrick Kooskia Lapwai Lenore Nezperce Orofino Peck Pierce Riggins Stites Weippe White Bird Winchester Genesee Colton Uniontown Spokane Dayton Pomeroy Anatone Asotin Clarkston
Nez Perce Clearwater Idaho Lewis Nez Perce Idaho Idaho Idaho Idaho Idaho Latah Lewis Latah Idaho Nez Perce Clearwater Lewis Clearwater Nez Perce Clearwater Idaho Idaho Clearwater Idaho Lewis Latah Whitman, WA Whitman, WA Spokane, WA Columbia, WA Garfield, WA Asotin, WA Asotin, WA Asotin, WA
12,885 0 235 70 160 0 0 200 0 150 250 185 0 0 310 120 0 500 0 0 140 0 0 0 35 0 0 0 0 0 570 0 450 6,630 22,890
3,338 35 200 225 260 60 25 600 5 0 150 725 250 355 306 255 250 1,495 50 255 215 70 235 85 280 75 50 75 50 25 523 50 200 1,177 11,949
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
16,223 35 435 295 420 60 25 800 5 150 400 910 250 355 616 375 250 1,995 50 255 355 70 235 85 315 75 50 75 50 25 1,093 50 650 7,807 34,839
Lewis and Clark Edition Audit Cont’d
10. Distribution by County (6/25/2009 Edition)
COUNTY CITY / AREA HOME DELIVERY CONTROLLED BULK MAIL OFFICE / RESTOCK TOTAL
Clearwater
Idaho
Latah
Lewis
Nez Perce
Asotin, WA
Columbia, WA Garfield, WA Spokane, WA Whitman, WA TOTAL
Ahsahka Lenore Orofino Pierce Weippe Cottonwood Dixie Fenn Ferdinand Grangeville Greencreek Kooskia Riggins Stites White Bird Genesee Juliaetta Kendrick Craigmont Kamiah Nezperce Winchester Culdesac Lapwai Lewiston Peck Anatone Asotin Clarkston Dayton Pomeroy Spokane Colton Uniontown
620
2,275
0
0
2,895
725
1,615
0
0
2,340
250 290
475 1,480
0 0
0 0
725 1,770
13,355
3,954
0
0
17,309
7,080 0 570 0 0 22,890
1,427 25 523 50 125 11,949
0 0 0 0 0 0
0 0 0 0 0 0
8,507 25 1,093 50 125 34,839
11. Verification of Receivership & Readership
Controlled Home Delivery and Mail Distribution The Circulation Verification Council interviewed 417 residents in the primary market areas indicated in paragraph nine. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM 8:30 PM and 10:00 AM 2:00 PM. All respondents identified themselves as 18 or older. 1. Moneysaver Lewis & Clark is distributed regularly in your area. Do you receive Moneysaver Lewis & Clark on a regular basis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look through Moneysaver Lewis & Clark? CVC interviews indicate that 403 of 417 households or 96.6% indicated they receive Moneysaver Lewis & Clark on a regular basis. CVC interviews indicate that 315 of 403 or 78.2% indicate they regularly read or look through Moneysaver Lewis & Clark.
*Households reporting stop delivery requests were excluded from the survey. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/ 2.5%.
Lewis and Clark Edition Audit Cont’d
12. Verification of Distribution
Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Moneysaver Lewis & Clark on a regular basis. CVC interviews indicate that less than 5% of Moneysaver Lewis & Clark’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.
13. Paid Reporting Analysis
HOME DELIVERY Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate MAIL Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate SINGLE COPY OTHER: Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0 Basic Rates: $65.00 / 1 Year AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0 COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A
14. Council Audit Statement
Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.
www.cvcaudit.com
The current status of this report expires June 30, 2011.
If this report is presented after June 30, 2011 please call the toll free number listed below.
Lewis and Clark Edition Audit Cont’d
Moneysaver Lewis & Clark – Lewiston, ID – 19 0026 Supplemental Readership Study
The Circulation Verification Council interviewed 409 readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non zero”) probability of being selected for the sample. Interviews were conducted solely with pre designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up to date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm up call explanation designed to put the respondent at ease. Warm up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/ 2.5 at the 95% confidence level. *315 Survey respondents were interviewed during the verification of home delivery and mail distribution. 94 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.
Average readers per edition during the audit period: 1.80*
*Readership estimates compiled from 2009 CVC circulation & readership study data.
1. Moneysaver Lewis & Clark is distributed regularly in your area. Do you regularly read or look through Moneysaver Lewis & Clark? YES 409 Survey Respondents 2. Do you frequently purchase products or services from ads seen in Moneysaver Lewis & Clark? YES 299 73.1% NO 110 26.9% 3. How long do you keep Moneysaver Lewis & Clark before discarding it? 46% 1 2 Days 17% 3 4 Days 18% 5 6 Days 1 Week or More 19% 4. Please select the category that best describes your age.
Reader Demographics Market Demographics
01% 08% 19% 22% 23% 13% 10% 04%
05% 07% 14% 17% 20% 16% 10% 11%
18 20 21 24 25 34 35 44 45 54 55 64 65 74 75 years or older
PAGE 1 OF 2
Lewis and Clark Edition Audit Cont’d
5. What category best describes your combined annual household income for last year?
Reader Demographics Market Demographics
20% 33% Under $25,000 37% 30% $25,001 $49,999 21% 18% $50,000 $74,999 13% 10% $75,000 $99,999 08% 07% $100,000 $149,999 01% 02% Over $150,000 6. What is the highest level of education you have obtained?
Reader Demographics Market Demographics
03% 14% Some High School or Less 36% 32% Graduated High School 40% 36% Some College 18% 13% Graduated College 03% 06% Completed Post Graduate 7. Which of the following products or services do you plan to purchase during the next twelve months?
13% 15% 23% 42% 18% 11% 42% 28% 13% 60% 48% 24% 40% 51% 05% 80% 91% 43% 01% 27% 22% 31% 08% 23% 14% 20% 47% 19% 31% 04% 32% 53% 57% 18% 79% 14% 10% 25% New Automobile (% = Positive respondents) Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment
PAGE 2 OF 2
Lewis and Clark Edition Audit Cont’d
99201
Montana
Spokane
Washington
Whitman Garfield99113
99347 99328 99403
Latah
99179 ! 83832 83535 83540 83537 8354183520 83545
83544
Clearwater
83546
Lewiston
Asotin99401 Nez Perce
99402
83524 83543 83555 83501 83523 8352683533 83522
Lewis 83553
83536
Idaho
83539 83525
83530 83554
Idaho
Oregon
83549
Key to Features
State Boundary County Boundary
Moneysaver - Lewis & Clark Lewiston, Idaho 19-0026
´
Zip Code Boundary
Audit Period: July 1, 2007 – June 30, 2009 Moneysaver Palouse
626 Thain Road (PO Box 682) Lewiston, ID 83501 (208) 746 0483 (208) 746 8507 FAX EMAIL: diane@palousemoneysaver.com www.palousemoneysaver.com 5,590 (Print Edition)** One Tabloid / 16 Pages Weekly Thursday / By 5 PM Eagle Newspapers, Inc. 1993 Shopper 100% Advertising / 0% Editorial 100% Unpaid / 0% Paid / 0% Sponsored 0% Home Delivery / 0% Mail / 100% Controlled Bulk Yes Route 19 0027 Spokane, WA Pacific Northwest Association of Want Ad Newspapers
2010 July 1, 2008 Seven (7) columns x 17 inch column depth Full page: 9.5" wide X 17” depth. Local: $6.50 $6.70 per column inch $7.75 per column inch National: $7.55 $30.00 per thousand $4.20 for up to 10 words
1. Publication Information
Average Net Circulation: Number of Editions: Format / Average Page Count: Circulation Cycle: Circulation Day / Time: Ownership: Year Established: Publication Type: Content: Circulation Paid/Unpaid: Primary Delivery Methods: Insert Zoning Available: CVC Member Number: DMA/MSA: Audit Funded By: Rate Card Effective Date: Mechanical Data: Open Rate: Insert Open Rate: Classified Rate:
2. Rate Card and Mechanical Data
Volume, frequency, contract, color, and other rates may be available from the publisher.
3. Contact Information
Publisher: Advertising: Circulation: Diane Johnson Ray Martin Rhonda Carroll EMAIL: diane@lcmoneysaver.com EMAIL: ray@lcmoneysaver.com EMAIL: ronnie@eaglenewspapers.com
4. Circulation Pricing
Moneysaver Palouse is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: $65.00
Palouse Edition Audit Cont’d
5. Audited Circulation, Distribution and Net Press Averages Print Edition
CVC Account Number: 19 0027 January 1, 2009 – June 30, 2009 Moneysaver Palouse Lewiston, ID
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5 H) (5 F) (5 A)
5,590** 6,651 7,100 7,100 449 0 6,626 0 25 0 6,651 0 0 0 0 0 0 0 0 0 0 0 0 6,651 (1,061)* 5,590**
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
www.cvcaudit.com
Palouse Edition Audit Cont’d
5A. Audited Circulation, Distribution and Net Press Averages Print Edition
CVC Account Number: 19 0027 July 1, 2007 – December 31, 2008 Moneysaver Palouse Lewiston, ID
Audit Period Summary Average Net Circulation Average Gross Distribution Average Net Press Run
(5 H) (5 F) (5 A)
9,900** 10,677 11,167 11,167 490 100 6,231 4,324 22 0 10,677 0 0 0 0 0 0 0 0 0 0 0 0 10,677 (777)* 9,900 Audit Period Average Not Reported Not Reported
Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution 1. Home Delivery 2. Controlled Bulk Delivery / Demand Distribution 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE CONTROLLED DISTRIBUTION D. Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE PAID DISTRIBUTION E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 2. Single Copy 3. Mail 4. Restock & Office Service 5. Other: TOTAL AVERAGE SPONSORED DISTRIBUTION F. Average Gross Distribution G. Unclaimed / Returns H. Average Net Circulation
6A. Audited Average Website Reporting
Website Unique Visitors Website Page Views
6B. Audited Online Edition Reporting
Audit Period Average Not Applicable Not Applicable
Unique Digital Edition Visitors Digital Edition Page Views
Palouse Edition Audit Cont’d
7. Explanatory
PARAGRAPH FIVE AUDIT PERIOD SUMMARY **The Moneysaver Palouse edition changed its distribution method to 100% controlled bulk beginning January 1, 2009. Paragraph 5A represents the historical circulation averages prior to the transition. AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi family residences, and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month). A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.
Palouse Edition Audit Cont’d
8. Average Print Circulation History
YEAR AUDIT SOURCE Q1 Q2 Q3 Q4
01/01/09 01/01/08 01/01/07 01/01/06 01/01/05 01/01/04 01/01/03 07/01/02
ZIP CODE
12/31/09 12/31/08 12/31/07 12/31/06 12/31/05 12/31/04 12/31/03 12/31/02
CITY / AREA
CVC CVC CVC CVC CVC CVC CVC CVC
COUNTY
5,878 10,819 7,885 8,410 9,024 7,672 7,957
5,303 10,888 7,885 8,063 9,194 7,907 7,670
10,575 7,348 8,146 9,035 8,838 7,750 7,817
MAIL OFFICE / RESTOCK
9,218 10,547 8,298 8,799 9,157 7,624 7,758
TOTAL
9. Distribution by Zip Code (6/25/2009 Edition)
HOME DELIVERY
CONTROLLED
BULK
83535 83537 83823 83843 83855 83871 99111 99161 99163 TOTAL
COUNTY
Juliaetta Kendrick Deary Moscow Potlatch Troy Colfax Palouse Pullman
Latah Latah Latah Latah Latah Latah Whitman, WA Whitman, WA Whitman, WA
0 0 0 0 0 0 0 0 0 0
30 20 200 2,525 280 200 385 35 1,675 5,350
CONTROLLED BULK MAIL
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
OFFICE / RESTOCK
30 20 200 2,525 280 200 385 35 1,675 5,350
TOTAL
10. Distribution by County (6/25/2009 Edition)
CITY / AREA HOME DELIVERY
Latah
Whitman, WA
Deary Juliaetta Kendrick Moscow Potlatch Troy Colfax Palouse Pullman
0
3,255
0
0
3,255
0 0
2,095 5,350
0 0
0 0
2,095 5,350
TOTAL
11. Verification of Receivership & Readership
Home Delivery and Mail Distribution Moneysaver Palouse did not report significant home delivery or mail distribution during the audit period. Home Delivery was verified through the review of carrier statements and additional publisher support documents. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents.
www.cvcaudit.com
Palouse Edition Audit Cont’d
12. Verification of Distribution
Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Moneysaver Palouse on a regular basis. CVC interviews indicate that less than 17% of Moneysaver Palouse’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.
13. Paid Reporting Analysis
HOME DELIVERY Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate MAIL Full Basic Rate Over 75% of basic rate Over 50% of basic rate Under 50% of basic rate SINGLE COPY OTHER: Basic Rates: N/A AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0 Basic Rates: $65.00 / 1 Year AVERAGE NUMBER OF SUBSCRIPTIONS 0 0 0 0 COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A
14. Council Audit Statement
Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.
www.cvcaudit.com
The current status of this report expires June 30, 2011.
If this report is presented after June 30, 2011 please call the toll free number listed below.
Palouse Edition Audit Cont’d
Moneysaver Palouse – Lewiston, ID – 19 0027 Supplemental Readership Study
The Circulation Verification Council interviewed 263 readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non zero”) probability of being selected for the sample. Interviews were conducted solely with pre designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up to date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm up call explanation designed to put the respondent at ease. Warm up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/ 2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of home delivery and mail distribution. 263 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.
Average readers per edition during the audit period: 1.925*
*Readership estimates compiled from 2009 CVC circulation & readership study data.
1. Moneysaver Palouse is distributed regularly in your area. Moneysaver Palouse? YES 263 Survey Respondents
Do you regularly read or look through
2. Do you frequently purchase products or services from ads seen in Moneysaver Palouse? YES 182 69.2% NO 81 30.8% 3. How long do you keep Moneysaver Palouse before discarding it? 55% 1 2 Days 24% 3 4 Days 11% 5 6 Days 10% 1 Week or More 4. Please select the category that best describes your age.
Reader Demographics Market Demographics
03% 11% 19% 23% 22% 14% 06% 02%
17% 23% 16% 12% 13% 09% 04% 06%
18 20 21 24 25 34 35 44 45 54 55 64 65 74 75 years or older
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Palouse Edition Audit Cont’d
5. What category best describes your combined annual household income for last year?
Reader Demographics Market Demographics
22% 39% Under $25,000 34% 25% $25,001 $49,999 20% 15% $50,000 $74,999 13% 10% $75,000 $99,999 10% 08% $100,000 $149,999 01% 03% Over $150,000 6. What is the highest level of education you have obtained?
Reader Demographics Market Demographics
02% 06% Some High School or Less 22% 18% Graduated High School 34% 28% Some College 32% 26% Graduated College 10% 22% Completed Post Graduate 7. Which of the following products or services do you plan to purchase during the next twelve months?
10% 13% 22% 36% 19% 15% 37% 35% 19% 51% 38% 33% 48% 49% 05% 72% 88% 40% 02% 33% 21% 59% 10% 21% 15% 19% 55% 23% 31% 06% 23% 41% 64% 20% 77% 12% 07% 46% New Automobile (% = Positive respondents) Used Automobile Antiques / Auctions Furniture / Home Furnishings Major Home Appliance Home Computers Home Improvements / Supplies Television / Electronics Carpet / Flooring Automobile Accessories (tires, brakes & service) Lawn & Garden Florist / Gift Shops Home Heating / Air Conditioning (service, new equipment) Vacations / Travel Real Estate Men’s Apparel Women’s Apparel Children’s Apparel Boats / Personal Watercraft Art & Crafts Supplies Childcare Education / Classes Attorney Veterinarian Chiropractor Financial Planner (Retirement, Investing) Tax Advisor / Services Health Club / Exercise Class Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) Weight Loss Lawn Care Service (Maintenance & Landscaping) Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) Pharmacist / Prescription Service Cellular Phone New/Update Service Dining & Entertainment Jewelry Wedding Supplies Athletic & Sports Equipment
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Palouse Edition Audit Cont’d
83851
Benewah
Washington
Whitman
99161
99111 99163
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Latah
83843
Moscow
83871
Idaho
83537 83535
83823
Oregon
Moneysaver-Palouse Lewiston, Idaho 19-0027
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